Toheeb: The Idea of an Independent Web

This Brand Journey was published on the 2nd of June 2023. It includes 4 sections: Scenario, Insights, Story, and Personality. And it takes approximately 3 minutes to read.


Twitter and Medium, for example, ease social networking and blogging. But, they grant limited control and exploit your content.

By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods now known or later developed

– Twitter, Terms of service. Extracted on May 24 2023.

So long as you comply with these Terms, Medium gives you a limited, personal, non-exclusive, and non-assignable license to access and use our Services.

– Medium, Medium Terms of service. Extracted on May 24 2023.

The alternative, for super control of your own content, is to publish on your own website. Yet, practically no one publish beyond a blog. Because publishing activities like emails, productivities, or transactions require harder setups. So, we recourse to those centralized platforms and bend to their terms of services.

Back to square one.


The content owner is the storage owner with whom is the power to grant, change, and revoke access to contents. Simply put, to own your content is to own your storage. With version control in mind, it is to own your repository.

Your purpose then, to own your content, is to manage the repository of your activities across the web. This requires every app you use to store data on your own repository. Of course, through your website. In other words, you want a web where apps come to you, rather than you go to apps. And you need a web content management system to execute apps locally, so you can own your web.

A web you can use with no barriers. No URLs to remember, no cookies to accept, no auths to fill, and no lock-in to restrain. A web you can create for simply. Just iterate without having to code. All-in-all: a web you can explore from one spot, your website.

What is more to needing a Web System, to use and create for the web, is a Web Course to learn to create for the web in one voice. Both to make an independent accessible website, one a time. More importantly, is how these two products are delivered.

The Web Course discovers the Web System in two ways, being a knowledge-based resource. One, it uses its website engineering to generate relevant problems. It does so by starting with the bare minimum. Then improving with only web standards, rather than with third-party solutions. Two, It uses its published content to create a web system that addresses those problems. At the end, for validation, the web system recreates the Web Course with a custom identity. And after launch, the Web System serves other web activities beyond a Web Course.

Here comes a three-point launch roadmap from that strategy. First, the basic website. Its tasks include brand architecture, URL architecture, and a not-bad stylesheet. Second, the web course. Its 3 modules are ordered by reason starting with Web Infrastructural Operations. Then: the Website Creation process is grouped into two modules, content first. This gives Web Document Operations for human and web languages. Plus, Web Visual Operations for still and motion designs. Third, the Web System. Its 2 components are ordered inside-out for the Web Generator and the Web Editor.

Across these milestones are 3 initiators. The Web Course initiates the basic Website Creation tasks. The first module of the course initiates the Web Generator. And the second module initiates the Web Editor.


Everyone has an idea. Sometimes, shitty at first. Yet, not everyone has the capacity to execute the idea. At times, discover it first.

I wanted to teach math online. Engineering the math website led me to this idea of an independent web, but only after a 10-year spell. I could have moved faster if I had a partner with complementary skills, yet the same ideology. Or, If I had an engineer who can live my idea as I dream it. Still, I would have moved faster if I had the capacity at my fingertips without having to depend on a third party.

Ideas, big or small, should have lean execution, so you and I can win or fail fast.


Toheeb aims to be independent, to help many more be independent. Its quest for a system led it to start from the ground-up, to validate old ideas and generate new ideas. While at it, it seeks and presents the truth with no internal influences like emotions. Or, external influences like competitors.

Highlights are available in the Operating System